Absolutely. Direct mail, newsletters, billboards, and other forms of print media are still holding firm against new waves of digital media. There is something tangible and purposeful about holding a piece of print media in your hand rather than scrolling past it on a screen. Finding a personalized letter or postcard in your mailbox makes more of a lasting impression than an email notification. We also tend to trust traditional media more than social media, and engage with printed advertisements at higher rates than digital ads.
There is something tangible and purposeful about holding a piece of print media in your hand rather than scrolling past it on a screen. Consumers trust traditional advertising … more than social media advertising.
A MarketingSherpa survey found that the top five most trusted advertising formats are all traditional, with customers trusting most print advertising (82%), television advertising (80%), direct mail advertising (76%), and radio advertising (71%) to make purchasing decisions. Similarly, it found that consumers trust traditional advertising such as television, radio, and print more than social media advertising. As a result, marketers can use traditional advertising to build brand credibility and trust with jaded buyers.