Communication is Critical to Marketing Success
One of the most overlooked elements of a solid marketing campaign is internal and external communication.
Publicity, public relations—whatever you want to call it, is communicating in a way that strengthens your brand and expands your reach across multiple channels. Good PR supports your reputation, and crisis PR can mend it.
Multi-channel communications have always been an important tool, but now more than ever. Content that comes from a well-built and executed communications plan, feeds a world that has an insatiable need for content. Both industry trade publications (online and in print) and consumer channels are desperate for content.
With a strong and active communications strategy you can take advantage of new channels to multiply your reach and frequency in the public space.
Companies spend a lot of money and time artificially boosting SEO (Search Engine Optimization) to result in more hits in Google and other search engines. No doubt, SEO properly implemented in your website's infrastructure is critical. But what matters more? Quality, relevant, content.
Content that is relevant goes to the top of the list. Content that maximizes keywords and phrases supercharges your reach and results. It's not voodoo: It's skilled writing and know-how.
As a marketing tool, publicity is amazingly efficient. Want to know more? Get in touch here.