October 31, 2017

Things I Know to Be True

Things I know to be true.

The Best Ad is a Good Product

Certain Laws of Marketing are Immutable: Reach + Frequency=Awareness.

Products and Services are Sold When Awareness Crosses Paths with Need or Want.

You Can Sell People Things They Don't Need. But You Can't Sell Them Things They Don't Want.

Creative With Strategy is Called Advertising. Creative Without Strategy is Called Art.

Committee's Don't Create Strategy. They Create Chaos.

These are not my original ideas. Some have been modified. Most are anonymous quotes from iconic leaders in the world of Advertising. All are things I know to be true.

—Dan Acree